MEDIA FAÇADE

Echipata de liderul pietei Daktronics, companie care asigura si mentenanta ecranului NASDAQ din Times Square (http://www.timessquare2.com/).
Jumatate din spatiul publicitar este alocat brandurilor comercializate in magazin, dar si proiectelor proprii precum difuzarea de stiri cu caracter informativ de trafic, piata financiara, evenimente culturale, transmisiuni tv in direct, campanii interactive utilizand accesul de pe telefonul mobil prin wifi, bluetooth, sms.
DETALII SISTEM
Sistemul este format din un ecran curbat cu 23 mm pixel pitch fizic (275 mp pe coltul din NV), un ecran cu 23 mm real pixel pitch (79 mp pe coltul NE), 10 ecrane perpendiculare spe fatada de Vest cu 16 mm pixel pitch (5 fata-verso cu suprafata de 15 mp fiecare) si un branding banner de 60 mp situat de-a lungul primului etaj al fatadei de vest cu 46 mm pixel pitch.
De asemenea, peretele exterior precum o cortina de sticla are o suprafata de 3000 mp si va fi iluminat multicolor tot printr-un sistem cu LED controlat de o staţie Venus 7000 Marquee Display Controller.
Venus 7000 este o solutie hardware si software produsa de aceeasi companie care include si capabilitatea de a controla simultan transmisiuni video pe multiple ecrane LED. Sistemul permite rularea de campanii promotionale sincronizate pe toate ecranele prin imagini video High Definition.

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The media facade is equipped by the market leader Daktronics, a company providing maintenance and NASDAQ screen in New York’s Times Square.

Half of the broadcast space is dedicated to brands having signed leasing contracts with Cocor Luxury Store, to local news and those related to traffic, the financial market, cultural events, social campaigns, tourist information, “amber alerts” (lost children) live TV broadcasts and campaigns using interactive access from a mobile phone or internet through WiFi, Bluetooth and SMS.

SYSTEM DETAILS

A curved screen 23mm physical pixel pitch (275sqm on the NW edge), B screen 23mm pixel pitch (79sqm on NE edge), 10 perpendicular screens with 16 mm pixel pitch on the Western façade ( 5 top-verso, 15sqm each) and a 60sqm branding banner, alongside the first floor of the Western façade 46 mm pixel pitch long.

Likewise, the 3000sqm curtain glass wall of the façade will be many-colored illuminated by an LED system controlled by a 7000 Marquee Display Controlled Venus station. Venus 7000 is a hardware and software solution also provided by Daktronics including the capacity of simultaneously controlling multiple LED screens.

The system allows displaying promotional campaigns synchronized by High Definition video images on all screens by High Definition video images.

Click here to see the system map